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Andrew Reed

Artwork for Parallel’s Parag Agrawal: Building a New Web for AI Agents
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Parallel’s Parag Agrawal: Building a New Web for AI Agents

Parag Agrawal says Parallel is rebuilding web search for agents, not humans, by treating click data as a bug and optimizing for agent feedback, latency, and token efficiency. He also argues the web’s ad economy will need a new pricing model for AI-era usage, likely built on Shapley-style attribution and differential pricing for content owners.