Topic

Behavioral Data

Artwork for Simulating Humans at Scale: Simile's Joon Sung Park
Training DataJoon Sung Park

Simulating Humans at Scale: Simile's Joon Sung Park

Joon Sung Park argues Simile is building a simulation layer for human society, not a superhuman reasoning model, by training on real behavioral data, interviews, surveys, and RCTs. He says the company can already use these models for concept testing, earnings-call simulation, and broader social-science questions, with a long-term vision of modeling large-scale societal dynamics.