Topic
Human Behavior Modeling
20VC: The Best AI Companies Have Unique Data Acquisition Strategies | Will Simile Kill Kalshi, Polymarkets and NASDAQ | How to Sign Fortune 500 Companies As Customers in Weeks with Joon Sung Park, Simile
Joon Sung Park argues that the best AI companies win through defensible data acquisition, and Simile is building a foundation model of human behavior trained on transaction, observational, and experimental data rather than web text alone. He also lays out a vision for simulation as a premium decision product that can beat prediction by showing how outcomes happen and how to change them.
Simulating Humans at Scale: Simile's Joon Sung Park
Joon Sung Park argues Simile is building a simulation layer for human society, not a superhuman reasoning model, by training on real behavioral data, interviews, surveys, and RCTs. He says the company can already use these models for concept testing, earnings-call simulation, and broader social-science questions, with a long-term vision of modeling large-scale societal dynamics.